SEO Weekly

Reddit's CEO says Google stopped sending people over

Reddit's stock is down 44% in two weeks, and on the earnings call its CEO said people now get their answer from Google's AI instead of clicking through. One SEO did the math on what that is worth.

Getting into AI answers

A big site says AI answers took its search clicks

Reddit's CEO said on the earnings call that people are no longer sent from Google to Reddit, they get the answer from AI Mode itself, per Nic, who notes the stock is down 44% in two weeks.

Nic
@puckrin
X
People no longer get sent to Reddit from Google.
Oct 31, 2026 · View on X

Who this affects: Anyone whose visitors mostly arrive through Google search.

What to do
  • Our take: check how much traffic comes from sources other than Google.

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You can now refuse AI training without losing search traffic

Cloudflare added a setting called Disallow AI Training that tells crawlers not to use your content for AI training while still letting them crawl you for search, explains Alex Groberman. It matters because Googlebot, Bingbot and Applebot do both jobs with one crawler.

Alex Groberman
@alexgroberman
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do not confuse Disallow AI Training with Block
Nov 1, 2026 · View on X

Who this affects: Site owners using Cloudflare who want to limit AI training.

What to do
  • If you use Cloudflare, check which crawler setting you picked.
  • Use Disallow AI Training, not Block, to keep search access.

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Do not do this

Chatbots are quoting bulk AI sites as if they are experts

A Washington Post test found chatbots leaning on three small AI-built voter information sites, with Microsoft's Copilot citing the error-prone Ballot Brief in 75% of answers and ChatGPT in 22%, flagged by Glenn Gabe. Gabe says that site had scaled to nearly 70,000 pages indexed as of this morning.

Glenn Gabe
@glenngabe
X
Microsoft’s Copilot cited it in 75 percent of answers.
Nov 1, 2026 · View on X

Who this affects: Anyone relying on AI tools for facts, or competing with bulk AI sites.

What to do
  • Check what AI tools say about your industry, and correct wrong claims.
  • Our take: do not copy the bulk page playbook, platforms are patching it.

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