Facebook is ranking with 6 million bulk AI pages
A directory Facebook started filling in July 2026 now ranks for millions of searches, including inside Google's AI answers.
Facebook has more than 6 million AI-written pages indexed in a directory called /fb-answers/, and they rank for millions of searches. Glenn Gabe (@glenngabe) called it "massive 'Scaled content abuse'", pointing to a post by Saul Westbrook that documented the directory. Facebook started filling it in July 2026.
Scaled content abuse is Google's term for making lots of pages in bulk mainly to catch search traffic, rather than to answer anyone properly. It is against Google's spam policies. That has not stopped these pages from ranking.
What the pages look like
Each page is AI-generated content on a topic, with public Facebook posts from people or pages added in. Westbrook found the topics overlap heavily. He counted over 180 pages in English on padel tennis alone.
At the bottom of each page, Facebook links out to many other related pages in the same directory. Gabe's read is that this is a way to push visitors deeper into the site and pump up traffic numbers.
It is ranking everywhere, not just in blue links
Gabe says the directory ranks across surfaces, meaning the normal ten blue links, AI Overviews (the AI answer at the top of Google), and AI Mode. In a follow-up post he shared screenshots of its visibility in AI Overviews, AI Mode and Gemini, and described it as "Insane".
So pages built this way are not just showing up in search results. They are being cited as sources inside the AI answers that increasingly sit above everything else.
What this means for your site
The uncomfortable part is the gap. Google tells small sites that mass-produced pages with no real answer are spam, and small sites get hit for it. A site the size of Facebook is doing it at a scale of 6 million pages and currently ranking. The sources do not say whether Google plans to act, so nobody knows yet how long this lasts.
Do not read this as permission. Google's rules have not changed, and the thing being flagged here is a specific pattern, thin pages churned out in bulk with heavy topic overlap and no editorial oversight. That is different from writing real articles with help from a tool.
The practical step is to check your own site for the same pattern. Look for sets of pages where the only difference is a swapped word or a swapped city name, and pages you published to catch a search rather than to answer a question. Merge them into one page that actually answers it, or delete them. If you do not have pages like that, do nothing.
This is one SEO flagging another SEO's research, not a Google announcement.
There seems to have been no editorial oversight for this content.
I was able to find over 180 pages in English on Padel Tennis.
Be the person who already knew
One email a day. Under three minutes. You will hear about a Google change before it shows up in your traffic.