Product pages may earn 9x more per visit than blog posts
Two SEOs shared client numbers that point the same way, more money sits on the pages that sell.
An SEO who works with Shopify stores says the pages that make money are not the blog posts. Kai Cromwell of Kai Cromwell | Shopify SEO posted the numbers from his own clients. The average blog post his team wrote generates $0.77 per visit. A collection page, meaning a category page that lists several products, makes $5.44 per visitor. A product page makes $6.96 per visitor, about nine times the blog figure.
A second SEO saw the same thing
Keval Shah, who posts as Keval Shah | Ecom SEO + AEO, described an ecommerce brand he started working with in March. Organic traffic, meaning visits from unpaid Google results, fell almost every month. In August it was down 55% year over year. Organic revenue was up 33% over the same period.
His explanation is that the brand had built its whole SEO plan on informational blog posts. That made the traffic chart look good for years without bringing in new sales. Then AI Overviews, the AI written answers Google puts at the top of results, rolled out, and several core updates, meaning Google's big periodic changes to how it ranks pages, hit blog content hard. The blog traffic decayed.
Shah says he told the brand to ignore the falling blog numbers and rank the product and product category pages instead. Six months in, he says most of those pages rank number one for their target keywords, and the revenue followed.
What this is and is not
These are two people reporting their own client results. There is no wide study behind them. But both point the same direction, and both come from ecommerce, where you can tie a visit to a sale.
Cromwell also listed the work he thinks does not pay. In a separate post he named technical SEO audits, four blogs a month, rewriting meta descriptions and adding FAQs as things that do not make money, and ranking transactional pages, creating more of them and building internal links and backlinks as things that do.
If you sell something online, look at where your traffic actually lands. Open Google Analytics, sort your landing pages by revenue rather than by visits, and see whether your product and category pages are anywhere near the top. If your product pages have thin descriptions or no real detail, that is the first place to spend an afternoon. If you run a service business with no shopping cart, the equivalent is your service and pricing pages, not another how to post.
None of this says stop publishing. It says a blog post that answers a question and a page that sells a thing are doing different jobs, and only one of them is measured in sales.
The average blog post we've written for our brands generates $0.77 per visit.
In August, organic traffic was down 55% year-over-year.