Research: AI answers cut clicks, no happier users
Google says its AI answers create a better experience and higher quality clicks. Research sent to Jason Kint says they did not improve satisfaction at all, they just sent fewer people to the sites behind the answer.
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Getting into AI answers
Research says AI answers cut clicks without pleasing users
Jason Kint says he was sent research showing Google's AI Overviews (the AI written answer at the top of results) did not improve satisfaction or visit quality, and simply reduced clicks to the sites they cite. That contradicts Google's public line that the feature creates a better experience and higher quality clicks.
they just reduced clicks to their sources
Who this affects: Anyone whose site gets traffic from Google search.
- Our take: compare clicks year over year in Search Console.
Do not do this
Pumping out hundreds of pages a day may catch up with you
One SEO says a site publishing 200 articles a day, with just over 23,000 now live, is heading for a fall even though it is an older domain. Gagan Ghotra's guess is that its existing authority delays the drop to somewhere around the 8 to 12 month mark rather than preventing it.
authority is going to push that cliff to perhaps like 8 to 12 months mark I guess
Who this affects: Anyone tempted to scale up article output fast.
- Our take: keep new pages to ones you can write properly.