Google: expect more spam updates as AI pages pile up
Google staff told a conference audience this week that "Scaled, low-effort content is the risk" and more spam updates are coming. The web is filling with cheap AI pages and Google is now using AI to catch them.
Why your traffic moved
Put the answer at the top, not below the filler
Google added more detail to its guidance on creating helpful content, this time about main content (the part of your page that answers the question).
Or perhaps it is a warning for an update that is about to happen?
Who this affects: Everyone with a website, especially blog posts and service pages.
- Move the real answer above intros, ads and sign-up boxes.
- Push related links and extras further down the page.
Do not do this
Google says more spam crackdowns are on the way
Google says to expect more spam updates (ranking changes aimed at sites breaking its rules) because so much new low quality content is being published. Staff at Google's Search Central Live event in Barcelona said "AI makes content easy to create.
Expect more spam updates and new spam thresholds. Scaled, low-effort content is the risk.
Who this affects: Anyone publishing articles or location pages, especially in bulk.
- Check each page uses inputs that are expensive to recreate.
- Our take: cut pages that only restate what already ranks.