Google's November core update is rolling out now
Glenn Gabe says "all signs point to a powerful one" as Google's third core update of the year starts rolling out. Rankings will move for the next couple of weeks.
Why your traffic moved
Google started a big ranking update yesterday
Google began rolling out the November 2026 core update (a big change to how it ranks sites), the third one this year. Glenn Gabe says SEOs have been waiting for this one for a while and expects a powerful one. Rankings and traffic can swing in both directions until the rollout finishes.
all signs point to a powerful one
Who this affects: Everyone with a website that gets traffic from Google.
- Note today's date in Search Console so you can compare later.
- Our take: wait for the rollout to finish before changing pages.
Pages Google refuses to index usually means quality
John Mueller of Google says pages marked "Crawled, currently not indexed" are usually a sign that Google's quality systems are unconvinced about your site. He adds that just making the site smaller does not significantly raise its overall quality. Glenn Gabe says the fix is to significantly improve quality over time, which can get more pages crawled and indexed.
Just making the site smaller doesn't significantly raise the overall quality of the site.
Who this affects: Site owners with pages missing from Google's index.
- Open Search Console, click Pages, read the not indexed reasons.
- Rewrite or merge the weakest of those pages first.
Getting into AI answers
You can now see how often ChatGPT mentions you
OpenAI's Business Hub is live in beta, letting you claim your business and see mentions, citations and clicks from ChatGPT over a rolling 28 days. Kevin Indig calls it a sort of Search Console for ChatGPT, and says it only counts a mention when your website is referenced, not your brand name alone.
I got access to Business Hub and it's already showing 8 clicks for 26 mentions in this case
Who this affects: Any business that customers might ask ChatGPT about.
- Sign up and claim your business in OpenAI's Business Hub.
- Check your mentions and clicks after a few weeks of data.