ChatGPT now shows how often it mentions your business
OpenAI opened a free dashboard where you can claim your business and see the traffic ChatGPT sends you.
OpenAI has opened Business Hub in beta. You can claim your business, manage your information, and see how people engage with you inside ChatGPT. We flagged this tool as a rumour earlier. It is now live and open for signup.
Barry Schwartz was among the first to post about it, noting it includes click data, mentions and query-ish data. Kevin Indig created an account and called it a sort of Search Console for ChatGPT, meaning a free dashboard from the platform itself showing how often you show up. He says you get mentions, citations and website clicks on a rolling 28 day window, plus the top 5 discovery topics, which are the common themes in answers where your business appeared.
A mention only counts if your website is named
This is the part that will confuse people. Both Kevin Indig and Lily Ray point out that Business Hub only counts a mention when ChatGPT references your business website, linked or not. Your brand name appearing on its own does not count. Lily Ray guesses this is to avoid mixing you up with other things that share your brand name, since a website address points at one specific business.
So the numbers you see will be lower than your real level of brand mentions. Treat them as a floor, not a total.
Early numbers look good for clicks
Lily Ray got access and reported 8 clicks from 26 mentions, which she worked out as a 30.8% click rate. She thinks that makes sense because a linked mention is usually a recommendation, and a recommendation brings people who already want to buy. That is one account on one business, so do not treat it as a benchmark.
OpenAI's own wording is careful about what a click means. Barry Schwartz quoted the help text saying clicks do not confirm website visits or conversions.
What is missing
Kevin Indig lists what the hub does not give you yet. No individual prompts, so you cannot see the exact questions people asked. No competitor comparison or ranking benchmarks. No audience breakdown, no documented way to tie mentions to revenue, and no public analytics API or bulk export.
He also says you pick one of three business categories, and that services is not available yet. The remaining two are e-commerce and local. The hub leans toward e-commerce, since businesses can upload product feeds. If you want to build a Business Agent, a bot that answers customer questions, you have to verify yourself with a government ID first.
Sign up, claim your business, and check back in a month once the 28 day window has filled with data.
I got access to Business Hub and it's already showing 8 clicks for 26 mentions in this case
Clicks don't confirm website visits or conversions.
the brand name alone appearing in an answer is not reported
Be the person who already knew
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