More site owners can now see their AI Overview numbers
The report counts appearances inside Google's AI answers, but it does not count clicks.
Google's new Generative AI performance report is showing up for more site owners inside Search Console, Google's free traffic report for your site. Alex Groberman says the rollout at first looked very limited, and that John Mueller confirmed Google is rolling it out incrementally and reviewing feedback along the way. If you do not see it yet, wait a few days.
The report shows how often pages from your site appear in Google's generative AI features. That includes AI Overviews, the AI summary at the top of some results, and AI Mode, the chat style search tab. It can break that down by which pages appeared, which countries the impressions came from, which devices people used, and how things changed over time.
We covered the first sightings of this report earlier. What is new is that it is reaching far more accounts.
The catch
It counts appearances, not clicks. Google shows whether your site appeared inside its AI features, but not how many people clicked through from them. So the report tells you where you show up and nothing about the traffic that follows.
Groberman points out that both directions can hurt. A business can be visible in AI Search and still get fewer clicks than it used to from normal search. A business can also be missing entirely while competitors get shown instead.
What to look at
Open Search Console and find the Generative AI performance report. Then check which of your pages are appearing. Groberman's point is that if only your informational pages show up, and your product, service, pricing, comparison and case study pages do not, that is a gap worth filling.
He also ties this back to Google's own "Good SEO is good GEO" piece, which said its generative AI features are rooted in the same core ranking and quality systems as traditional Search, pulling from the same search index. In plain terms, there is no separate AI ranking trick. Crawlable pages, clear product information and real expertise are still the foundation.
One more thing the report explains. A customer can ask a long, complicated question and Google can break it into several related searches behind the scenes. That means one generic service page probably will not cover everything a buyer asks before they decide.
There is one big limitation, though: this is impression data as opposed to clicks data.
Be the person who already knew
One email a day. Under three minutes. You will hear about a Google change before it shows up in your traffic.