Search Console now shows if you appear in AI answers
The report counts appearances in Google's AI features, but it does not yet count clicks.
Google has a new Generative AI report inside Search Console, its free report on how your site does in search, and more site owners are now seeing it. It shows how often pages from your site appear inside Google's generative AI features, including AI Overviews, the AI answer at the top of results, and AI Mode, the chat style search tab.
According to Alex Groberman (@alexgroberman), the rollout first looked very limited, and Google's John Mueller confirmed the company is releasing it incrementally and reviewing feedback along the way. If you do not see it yet, wait a few days.
What it tells you
The report can show which of your pages appeared, which countries the impressions came from, which devices people were using, and how that changed over time. Until now, checking whether your business showed up in AI answers meant screenshots, typing prompts by hand, third party tools, or guessing from your referral traffic.
There is one catch, and it is a big one. The numbers are impressions, not clicks. Google will tell you that your page appeared inside an AI feature. It will not yet tell you how many people clicked through to your site from there.
That gap matters because the two can move in opposite directions. Groberman points out that a business can be visible in AI Search and still get fewer clicks than it used to from normal search results, because the AI answer satisfied the question before the person needed to visit. A business can also be missing from AI answers entirely while competitors get shown instead, and never notice.
A business can be visible in AI Search and still see fewer clicks than it used to get from traditional search.
What to do with it
Open Search Console, find the Generative AI performance report, and look at which pages are listed. If only your blog and how to pages show up, and your product, pricing, comparison and case study pages do not, that is the gap worth filling.
Groberman notes this lines up with Google's recent "Good SEO is good GEO" piece, in which Google said its generative AI features are rooted in the same core ranking and quality systems as traditional Search, and that AI Mode and AI Overviews pull up to date content from Google's existing search index.
So the work does not change. Crawlable pages, clear product information, real expertise and useful content across the questions customers actually ask before buying. A single generic service page will not cover a customer asking about problems, use cases, alternatives, pricing and objections. The new report just makes it possible to see which of those you are already winning.
Be the person who already knew
One email a day. Under three minutes. You will hear about a Google change before it shows up in your traffic.