SEO Weekly

You may soon claim your business inside ChatGPT

The ChatGPT business tool spotted this week is further along than it looked, with wording about claiming your business and measuring impressions and clicks, and one person who saw it says it looks close to launch.

Why your traffic moved

Google now shows how often you appear in AI answers

Google's new Generative AI report in Search Console (Google's free report on your search traffic) is reaching more site owners, and it shows how often your pages appear in AI Overviews and AI Mode.

Alex Groberman
@alexgroberman
X
There is one big limitation, though: this is impression data as opposed to clicks data.
Nov 6, 2026 · View on X

Who this affects: Everyone with a website and a Search Console account.

What to do
  • Open Search Console and look for the Generative AI report.
  • Our take: wait a few days if it is missing.

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Getting into AI answers

ChatGPT business tool looks close to launching

More detail has surfaced on a ChatGPT business tool: the wording invites you to "Claim your business in ChatGPT", show customers what you offer, and add your latest products. Edward Sturm says it measures impressions and clicks, is still marked a work in progress, and that the person who found it thinks it is close to launch.

Edward Sturm
@edwardeachday
X
It seems to be getting close to launch.
Nov 6, 2026 · View on X

Who this affects: Any business that customers might ask ChatGPT about.

What to do
  • Do nothing yet, there is nothing to claim or set up.

Read the full story

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