AI answers are now hurting Google itself
Reddit's stock down, Google's stock down, your traffic down, all blamed on AI answers in one line from Cyrus Shepard. Plus a tracking report that disappears on November 9.
Why your traffic moved
One way to measure your AI visibility stops on November 9
Semrush emailed customers that its Copilot visibility tracking (how often you show up in Microsoft's AI assistant) ends on 11/9, because Microsoft is preventing the data from being tracked. Glenn Gabe reported the email and expects other platforms to follow. If you pay for an AI visibility tool, save anything you want to keep.
I wonder when other platforms will inform customers.
Who this affects: Anyone paying a tool to track how often AI assistants mention them.
- Our take: export your Copilot visibility history before November 9.
Getting into AI answers
One SEO jokes that AI answers are hurting everyone, including Google
An account called Cyrus SEO posted a sarcastic recap: Reddit stock down, Google stock down, and your web traffic down, all blamed on AI answers. The post offered no data, just the dig that it all "worked out well for all parties involved."
Happy to see that worked out well for all parties involved
Who this affects: Anyone watching traffic shift as AI answers show up in search results.
- Do nothing. This is a joke about the market, not a reported ranking change.
Do not do this
Translating your pages with AI can sink them in Google
Reddit's AI-translated pages, tens of millions of URLs across many countries, were hit hard by the May 2026 core update (a big change to how Google ranks sites) and the June spam update. Glenn Gabe documented the rise and fall in a three-part series, and says Reddit has now confirmed the drop.
DO NOT just translate any content via AI. Make sure it's high quality. If not, you can get hammered.
Who this affects: Anyone publishing machine-translated versions of their pages for other countries.
- Have a fluent human review any AI-translated pages you publish.
- Remove translated pages nobody has checked for quality.