SEO Weekly

ChatGPT may soon report how often it cites you

Lily Ray calls it "pretty big news": OpenAI is building a tool that shows businesses how they appear and get cited in ChatGPT. It would be the closest thing yet to a Search Console for AI answers.

Why your traffic moved

A popular site score changes on December 1

Ahrefs is changing how it calculates Domain Rating, its 0 to 100 score for a site's backlinks (links from other sites to yours), and your number may move when it rolls out on December 1. Glen Allsopp says subdomains now get their own score and the pool of domains counted has roughly halved to about 132 million.

Who this affects: Anyone who checks their site's Domain Rating or buys links by it.

What to do
  • Our take: ignore any drop in the number, Google does not use it.

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Getting into AI answers

ChatGPT may soon show how often it mentions you

OpenAI is building an analytics tool so businesses can see how they appear and get cited in ChatGPT, flagged by Lily Ray. Barry Schwartz says the work is part of ChatGPT for Business, with impressions and mentions among the reported features. Nothing has launched and OpenAI has not announced a date.

Lily Ray 😏
@lilyraynyc
X
Is this the first iteration of a ChatGPT Search Console?
Nov 6, 2026 · View on X

Who this affects: Anyone who wonders whether ChatGPT ever mentions their business.

What to do
  • Do nothing yet, there is no product to sign up for.

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Maps and your listing

A booking button is appearing on listings and breaking

Google is showing "Book Online" buttons on some Google Business Profiles (the free listing on Google and Maps) that were never set up for booking, and the button can fail. Joy Hawkins saw it on a home care business and a home services client with no booking software installed.

Joy Hawkins
@JoyanneHawkins
X
if the link goes to Google's "maps/reserve" program - its showing a 500 error
Nov 6, 2026 · View on X

Who this affects: Local businesses with a Google listing, especially home services.

What to do
  • Search your business on Google, tap any Book Online button.
  • Our take: if it errors, remove or fix the booking link.

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