ChatGPT is close to showing how often it mentions you
New wording spotted in OpenAI's unreleased business tool points to a launch that is not far off.
OpenAI's analytics tool for businesses looks closer to launching. New wording spotted inside it invites owners to "Claim your business in ChatGPT", and says the tool measures impressions and clicks. It is still labelled a work in progress, and the person who found it said it seems to be getting close to launch.
It seems to be getting close to launch.
We covered the first sighting of this tool earlier. What is new is the detail.
What the tool appears to do
Edward Sturm posted the text he could see. Alongside impressions and clicks, it offers to let you add your latest products to keep your business info up to date, and to let your business agent answer questions with context you control. Barry Schwartz describes it as ChatGPT for Business with analytics, impressions and mentions. SE Roundtable calls it a Search Console or Webmaster Tools style product, meaning a free dashboard from the platform itself that shows how you are doing on it.
Lily Ray flagged it first, crediting @HannsKronenberg for spotting it, and asked whether this is the first version of a ChatGPT Search Console.
Why a small business should care
Right now there is no official way to know how often ChatGPT mentions your business, or how many people click through to your site from it. People guess by typing questions in and seeing what comes back, which is slow and unreliable. A dashboard run by OpenAI would be the first numbers straight from the source, in the same way Google Search Console shows you clicks and impressions from Google search.
Two cautions. Nothing has launched, and OpenAI has not announced it. Everything here comes from wording seen inside an unreleased product, so the features and the names could change before anyone can sign up.
Do nothing today. There is no waitlist to join and no setting to switch on. If you want to be ready, make sure your website clearly states what you sell, where you are and how to buy, because that is the information any claim process would check against.
Is this the first iteration of a ChatGPT Search Console?
Be the person who already knew
One email a day. Under three minutes. You will hear about a Google change before it shows up in your traffic.