SEO Weekly

Showing up in ChatGPT says nothing about the rest

Almost 73% of the websites cited across ChatGPT, Claude, Gemini and Perplexity showed up in only one of them, and just 29 sites made all four. Checking one chatbot tells you almost nothing.

Getting into AI answers

Checking one chatbot tells you almost nothing

A new study ran the same 80 questions through ChatGPT, Perplexity, Gemini and Claude and found they cite almost entirely different websites. Across 960 answers and 1,329 cited sites, 966 sites appeared in only one tool and just 29 appeared in all four. Repeat runs of the same question also changed, so one screenshot proves nothing, says Alex Groberman.

Alex Groberman
@alexgroberman
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Almost 73% of the websites cited across ChatGPT, Claude, Gemini and Perplexity appeared in just ONE of them.
Nov 7, 2026 · View on X

Who this affects: Anyone trying to work out whether AI tools mention their business.

What to do
  • Ask the same buyer question in each tool, several times
  • Our take: judge visibility on repeated checks, not one answer

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Do not do this

Someone is selling fake link networks again

An SEO is publicly advertising to build businesses a PBN (a network of fake sites made only to link to you), using expired domains and AI written content. Connor Showler says exact match domains "have the best position in this environment" and is taking orders by DM. Google's own guidelines have long treated link schemes like this as spam.

Connor Showler | SEO & Marketing Master
@ConnorShowler
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Want me to build a dedicated PBN to boost your business ?
Nov 8, 2026 · View on X

Who this affects: Any owner being pitched cheap link building services.

What to do
  • Our take: refuse any offer to build you link sites
  • Ask any SEO vendor where your links will come from

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