Local SEO
SEO practices for businesses serving specific geographic locations. Every SEO Weekly story on local SEO, newest first. 10 stories since September 2026.
- Google may ask for your tax ID to edit your listing
An Employer Identification Number is showing up as a verification step for some people editing their business listing.
- AI tools rarely agree on the best local business
Four AI engines picked four different winners in nearly half of local searches, and the ones they agreed on had their own site cited 91% of the time.
- Google may ask for your ID to verify your business
Government ID uploads are now part of Google Business Profile verification, and review appeals are running slow again.
- Google's Gemini can now answer questions about a map area
One SEO tested a new Map tool that lets people point at a spot on a map and ask about it, instead of typing the place name.
- Strangers can change your Google listing in four days
Google gives you a short window to reject a suggested edit before it may go live on its own.
Be the person who already knew
One email a day. Under three minutes. You will hear about a Google change before it shows up in your traffic.
- Google tests setting business hours by typing them out
A small test could replace the day by day hours form with a single box you type into.
- Google's business info box is turning into an AI answer
Three well known SEOs say the box that shows your hours and reviews is starting to include an AI summary.
- Google Business Profile has a new Collected info tab
Barry Schwartz says the feature he wrote about two months ago is now officially live.
- Local news may cover your business and link to your site
One SEO says small town stations are short on stories, and a link from their website is worth chasing.
- Delete city pages that only swap the town name
A local SEO checklist says near-duplicate location pages are worth deleting, not fixing.
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A daily read of what the sharpest SEOs on X actually said. What changed in search, whether it touches your site, what to do. Every quote links out.