Gagan Ghotra
Every SEO Weekly story that cites Gagan Ghotra (@gaganghotra_), newest first. 18 stories since September 2026.
On X: SEO + AI Search Consultant
- AI tools still send almost no visitors next to Google
Three studies landed this week saying AI search visibility may not be worth paying for yet.
- Rank tracking is mostly fixed after a week of fake drops
The fake ranking crashes of the past week were a data problem, and most of it has now been repaired.
- Google is unlikely to ever label its AI traffic for you
Two SEOs say the fix would be easy, and that is exactly why they expect it never to arrive.
- Cloudflare now blocks Google by default
A September 15 change means some sites behind Cloudflare may be shutting Google out without the owner knowing.
- Google can now watch a topic and ping people about it
Anyone can now tell Google's chat style search to keep an eye on a subject, and Google will send a phone notification when something new shows up.
Be the person who already knew
One email a day. Under three minutes. You will hear about a Google change before it shows up in your traffic.
- Google is testing buying inside AI answers in India
One SEO spotted a Flipkart tie-up that lets shoppers check out without leaving Google's AI.
- OpenAI staff say people won't click links in AI answers
The line was found buried in 92 pages of the New York Times case against OpenAI.
- Google pulled the spammy AI notebook pages from search
Shared pages from Google's own AI notebook tool are gone from search results after spammers filled them with junk.
- Publishing 200 pages a day tends to catch up with sites
Older domains can hold up for a while, but two well known SEOs say bulk AI pages still land badly.
- Google is testing an AI summary inside its news feed
A new button in Google's phone feed sends readers to a summary page first, and it starts with videos.
- Google says bulk pages are judged on quality, not method
Notes from a Google talk say template pages and AI writing are fine, thin output is not.
- Nearly every "people also ask" answer is now AI
The related questions under Google's results now open into AI written summaries instead of links to sites.
- Sites that vanished from Google came back nine days later
Glenn Gabe says sites that lost nearly all search visibility around September 4 have fully recovered, and nobody outside Google knows why.
- Traffic estimates from popular SEO tools may be wrong now
Several well known SEOs say the numbers in Ahrefs and Semrush do not match Google's own click data right now.
- AI answers are turning up on local searches
Two SEOs posted sightings within days of each other, including one AI answer with a map inside it.
- Google results are moving and an update may be underway
Two people who track Google rankings say something is moving, but nobody has confirmed what it is.
- Google puts comparison sites above hotels in Europe
Hotels, airlines and restaurants get pushed below three comparison engines in EU results, and Google says quality drops because of it.
- Google can lose faith in a site for months over bulk pages
Three SEOs are now showing sites that dropped after publishing pages at scale, and Google has put the reason in writing.
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